This Privacy Policy explains how Greenfield Arable Solutions Ltd collects, uses, stores, shares, and protects personal data when you visit our website, contact us, use our services, or otherwise interact with us. We are committed to handling personal data responsibly and in accordance with applicable privacy and data protection laws.
1. Introduction and company information
Data controller: Greenfield Arable Solutions Ltd
Registered / business address: Greenfield Arable, Unit 4, Willow Farm Business Park, Station Road, March, Cambridgeshire, PE15 8ED, UK
Email: [email protected]
Phone: +44 1354 782941
Greenfield Arable Solutions Ltd is an arable business. In the course of operating our business, we may process personal data relating to customers, prospective customers, suppliers, contractors, website users, business contacts, and other individuals we interact with.
This Privacy Policy sets out the types of personal data we may collect, the purposes for which we use it, the legal bases on which we rely, the circumstances in which we may share it, and the rights available to you in relation to your personal data.
2. Data collection and processing
We may collect and process the following categories of personal data:
- Identity and contact details: name, job title, company name, address, email address, telephone number, and other contact information.
- Business and account information: correspondence history, service inquiries, quotations, orders, contractual details, and account records.
- Technical data: IP address, browser type, device identifiers, operating system, referral source, and website usage information.
- Transaction and payment data: billing information, invoice records, payment status, and related financial records where applicable.
- Service and operational data: information relevant to the provision of arable services, including site access details, delivery instructions, property or field-related information, and service specifications.
- Communication data: emails, messages, call notes, complaints, feedback, and other communications with us.
We may collect personal data directly from you, from your employer or business, from our website and digital services, from publicly available sources, and from third parties such as business partners, service providers, or professional advisers where lawful and appropriate.
We do not intentionally collect special category data unless it is required for a specific lawful purpose and you have provided it voluntarily or we are otherwise permitted to process it under applicable law.
3. Purpose of data processing
We process personal data for the following purposes:
- to respond to enquiries and communicate with you;
- to provide our products and services and manage customer relationships;
- to prepare quotations, agreements, invoices, and related business documentation;
- to manage supplier, contractor, and partner relationships;
- to carry out operational planning, site coordination, and service delivery in our arable business;
- to maintain records, administration, and internal business management;
- to improve our website, services, customer experience, and business processes;
- to comply with legal, regulatory, tax, accounting, and reporting obligations;
- to detect, investigate, and prevent fraud, misuse, security incidents, or other unlawful activity;
- to defend or establish legal claims and manage disputes;
- to send marketing communications where permitted by law and where required, with consent.
4. Legal basis for processing
We only process personal data where we have a lawful basis to do so. Depending on the context, we may rely on one or more of the following legal bases:
- Contract: where processing is necessary to enter into or perform a contract with you or your organisation.
- Legal obligation: where processing is necessary to comply with legal, regulatory, tax, accounting, or record-keeping obligations.
- Legitimate interests: where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. These interests may include running and improving our business, managing customer and supplier relationships, securing our systems, and preventing fraud.
- Consent: where you have given clear consent for us to process your personal data for a specific purpose, such as certain direct marketing activities where consent is required.
- Vital interests: in rare circumstances where processing is necessary to protect someone’s life.
- Public task or other lawful basis: where applicable under relevant law.
5. Data sharing and third parties
We may share personal data with third parties where necessary and lawful for the purposes described in this Policy. These third parties may include:
- IT and system support providers;
- website hosting, analytics, and email service providers;
- accountants, auditors, insurers, legal advisers, and other professional advisers;
- payment processors, banks, and financial service providers;
- delivery, logistics, and transport providers;
- business partners, contractors, and subcontractors involved in service delivery;
- regulatory bodies, law enforcement, courts, and other authorities where required by law;
- third parties involved in a business reorganisation, merger, sale, or transfer of assets.
Where we use third-party processors, they are required to process personal data only on our instructions and to implement appropriate safeguards.
We do not sell personal data.
6. Data transfer to third countries
Some of our service providers or recipients may be located outside the United Kingdom and may process personal data in countries that do not offer the same level of data protection as the UK.
Where personal data is transferred internationally, we will take appropriate steps to ensure that it is protected in accordance with applicable law. These steps may include relying on adequacy regulations, standard contractual clauses, international data transfer agreements, or other legally recognised safeguards.
7. Storage duration
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to meet legal, accounting, tax, contractual, and operational requirements.
The length of time we keep data depends on the type of data and the purpose of processing. In general:
- customer and supplier records are kept for the duration of the relationship and for a reasonable period afterwards;
- financial and tax records are retained for the period required by law;
- correspondence and enquiry records are kept for as long as needed to deal with the matter and for a reasonable period thereafter;
- website and technical logs are retained for security, analytics, and troubleshooting purposes for a limited period;
- where data is no longer required, it is securely deleted, anonymised, or archived in accordance with our retention practices.
8. User rights
Subject to applicable law, you may have the following rights in relation to your personal data:
- Access: the right to request confirmation of whether we process your personal data and to obtain a copy of it;
- Rectification: the right to request correction of inaccurate or incomplete personal data;
- Erasure: the right to request deletion of your personal data in certain circumstances;
- Restriction: the right to request that we restrict the processing of your personal data in certain circumstances;
- Data portability: the right to receive certain personal data in a structured, commonly used, machine-readable format and to request transmission to another controller where technically feasible;
- Objection: the right to object to processing based on our legitimate interests and, in some cases, to direct marketing.
These rights are not absolute and may be subject to legal limitations. If you wish to exercise any of these rights, please contact us using the details below. We may need to verify your identity before responding.
9. Withdrawal of consent
Where we rely on your consent to process personal data, you have the right to withdraw that consent at any time. Withdrawing consent will not affect the lawfulness of processing carried out before consent was withdrawn.
If you withdraw consent, we will stop processing the relevant personal data for the purpose(s) to which consent applied, unless we have another lawful basis for doing so.
10. Right to complain
If you have concerns about how we handle your personal data, we encourage you to contact us first so that we can try to resolve the matter.
You also have the right to lodge a complaint with the relevant data protection supervisory authority. In the UK, this is the Information Commissioner's Office (ICO).
ICO website: https://www.ico.org.uk
11. Data security
We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, alteration, disclosure, or destruction. These measures may include:
- access controls and user permissions;
- password protection and authentication measures;
- secure storage and encryption where appropriate;
- staff training and confidentiality obligations;
- regular monitoring, maintenance, and security reviews;
- backup and recovery procedures.
Although we take reasonable steps to secure personal data, no system can be guaranteed to be completely secure. You are responsible for taking appropriate precautions when communicating with us electronically.
12. Contact information
If you have any questions about this Privacy Policy or how we process personal data, or if you wish to exercise your rights, please contact:
Greenfield Arable Solutions Ltd
Greenfield Arable, Unit 4, Willow Farm Business Park, Station Road, March, Cambridgeshire, PE15 8ED, UK
Email: [email protected]
Phone: +44 1354 782941
13. Changes to privacy policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. Any updated version will be made available on our website or otherwise communicated where appropriate.
We encourage you to review this Privacy Policy periodically to stay informed about how Greenfield Arable Solutions Ltd processes personal data.
Last updated: September 2026